Marcus Sheridan
- Transformational Sales and Marketing Leader
- Serial Entrepreneur & Master Storyteller
- Dubbed a “Web Marketing Guru” by the New York Times
Travels From
District of Columbia
Modern Buyers Don't Want To Work With Sales People: How To Work Around That
They Ask, You Answer: A Revolutionary Approach to Sales and Marketing in the Digital Age
7 Keys to Owning the Digital Age - Marcus Sheridan (#CMWorld 2016)
Marcus Sheridan Speaker Biography
Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple yet powerful, transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times and in 2017 Forbes named Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.
As author of the content marketing guidebook, They Ask, You Answer, Marcus has not only inspired thousands to achieve their potential but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017, and Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and many more.
Marcus has spoken to companies such as Cisco, Bass Pro, Discover Card, Microsoft, eBay, McKesson, Cision, Whirlpool, Moe’s, Genpact, Love Funding Group, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
But Marcus’ story didn’t begin on the stage. It started with a business being created and run out of the back of a beat-up pickup truck. Marcus’s experience of saving his swimming pool company, River Pools and Spas, from the economic collapse of 2008 has been featured in multiple books, publications, and university case studies around the world. From its humble beginnings as a three-man company, to one of the largest manufacturers and installers in the country, River Pool and Spas has the most visited pool website in the world, with over 750,000 hits a month.
Marcus’s experience as an entrepreneur and business owner, who had successfully saved his company, led him to opportunities to share his story and help others. What started as speaking from the stage eventually turned into what is today IMPACT, one of the most successful digital sales and marketing agencies in the country.
Within his speaking company, Marcus Sheridan International, Inc., Marcus gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication.
The Digital Customer
How Today’s Buyer Has Changed and What Your Business Must Do About it
More than any other time in the last 100 years, customers today have made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are not prepared for the continual evolution of this “new digital customer.” In this program, filled with real-world takeaways, Marcus Sheridan brings clarity to the ways buyers have changed, and provides actionable steps on what companies must do to align themselves with this shift in purchasing patterns.
In this program, attendees will:
- Learn the shift that has occurred with today’s buyer [and what that means for sales and marketing departments going forward]
- Discover which specific content and messaging close sales faster and get results
- Find out how video and visual learning is impacting the buying process and what organizations must do to be seen as a “media” company
- Understand how to leverage technologies in the Digital Age
Virtual Sales Mastery
How Sales Teams Can Survive and Thrive in a Virtual Selling World
The world is different now for everyone. As a result, the same selling techniques that worked before the global pandemic aren’t effective anymore. Unfortunately, most sales teams haven’t had time to effectively adjust to the new virtual demands of buyers. They're struggling with the technology. They're struggling with video. They're struggling to get noticed. And they're struggling to make the buying process still feel human, personalized, and build trust. Keynote speaker and author Marcus Sheridan has been teaching successful virtual sales and marketing methods for years.
In this session, attendees will:
- Understand how to create a world-class virtual sales experience, specifically over video, for any product or service
- Master the best practices of setting up and delivering an online, one-to-one video, sales presentation
- Discover more effective ways of prospecting through innovative digital strategies
The Trusted Brand
How Your Organization Can Become the Trusted Voice in a Noisy, Busy World
The Information Age is in full swing, and winning buyer trust has never been more critical. The reality is that brands can no longer expect traditional methods of marketing and sales to win customer interest and build loyalty. One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful, useful information. Businesses and brands that focus more on teaching and helping [than on selling] will ultimately win customer trust, gain an incredible amount of market share, and generate more revenue in the process.
In this program, attendees will:
- Discover how buying habits have changed and why name recognition is no longer enough
- Learn how transparent and honest content will move consumers to notice new brands – and switch to them
- Find out exactly what must be done to become the voice of trust in your space
