Blake Morgan

The Customer of the Future:
10 Guiding Principles for Winning Tomorrow’s Business
Based on her new book (HarperCollins), learn how to adopt 10 easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective to keep up with the demands of the customer of the future. Amazon has led the change in customers’ expectations on how, when, and where they shop and make their purchasing decisions, while innovators like Netflix, Apple, Sephora, and Spotify have altered what we expect from the products we purchase.

Technology has largely fueled these disruptions, and many traditional brick-and-mortar companies have gone bankrupt as the tried-and-true business models they built themselves around disappeared. Customers in the future will insist on experiences that make their lives significantly easier and better. The companies that will win their business will adapt, not by just proclaiming that customer experience is a priority, but by embedding a customer focus into every aspect of their business. They’ll understand how emerging technologies like artificial intelligence, automation, and analytics are changing the game and implement a strategy to integrate them into their products and processes.

Customer experience futurist Blake Morgan explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services and how companies that don’t meet these new expectations won’t last.

In this keynote, you will:
- Learn the 10 defining strategies for a customer-experience-focused company
- Implement new techniques to shift the entire company from being product-focused to being customer-focused
- Gain insights through case studies and examples of how the world’s most innovative companies are offering new and compelling customer experiences
- Create a leadership development and culture plan for your organization to create lasting change

More Is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences
Based on her first book, the phrase “less is more” may be true about many things, but it’s not true when it comes to customer experience. Companies that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. The companies that embrace a “more is more” philosophy work harder and go further to ensure that their customers have a positive experience. Companies that understand the importance of a relationship - even one individual relationship - are willing to go to any length to ensure that they continue to nurture that relationship.

They do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. More Is More provides practical advice for building or improving customer experience that you can apply immediately at your own organization. Because time is of the essence, your customers are not willing to wait for you to get the customer experience right. This keynote highlights the invisible toxins that are killing your customer experience and your market share and how you should address them. More Is More sets you up for success, outlining the key areas you need to address immediately so you can weather external changes, remain relevant and thrive in the ever-changing business landscape.

In this keynote, you will:
- Hear about Blake’s DO MORE customer experience framework from her book More Is More.
- Learn how companies are preparing for the customer of the future with digital transformation
- Be inspired by customer experience stories from across the world
- Gain insights and innovation strategies to empower you to better compete on customer experience